HFES Webinar: Humanistic Design: A Perspective on Design for Emotion, Needs, and Well-Being - September 22, 2022
Thursday, September 22 | 12:00 PM ET
This webinar is brought to you by HFES's Product Design Technical Group.
Emotion is a central quality of human existence, and most of our behavior, motivation, and thought is enriched with, and influenced by emotions. Ignoring the emotional side of product experience would be like denying that these products are designed, bought, and used by humans. In his webinar, Desmet presents his ideas on how we can impose some structure on the limitless number of possible emotion-eliciting situations associated with product design. He addresses why and how products elicit emotions, and to what extent designers can influence or ‘design for’ these emotions.
A key proposition that will be explored in the webinar is that emotions are less intangible than they may seem at first sight if they are analyzed on the level of the underlying process. Here lawful relationships can be identified. Desmet discusses a model of product emotion that was developed to describe some of these universalities by specifying the structure of the process that elicits emotions. In addition, he will discuss some approaches to measurement and share some insights in how the focus on emotion can be broadened (and deepened) by targeting fundamental needs and sustainable well-being.
Speaker:
- Prof. dr. Pieter M.A. Desmet
Moderator:
- Stan Caplan