Midwest Region Program

Program
Time Session
7:30 a.m.

Check-In & Registration with Coffee & Pastries

8:00 a.m.

Welcome and Introduction:
Dr. Young-Jun Son, James J. Solberg Head, Ransburg Professor, Edwardson School of Industrial Engineering @ Purdue University

8:05 a.m.

Local Midwest Keynote:
Cory Kimball, Manager, Behavior Experience @ Johnson and Johnson MedTech

8:40 a.m. Lectures:
1) William Nelson, MS, MBA: President & CEO @ Humatec 
Title: "Human Factors and the Legal Profession: Why You Should Get Involved” 
2) Jared Frantz, MSE, CHFP: Senior Consultant @ Rimkus 
Title: "When hazards are ubiquitous, unmitigated, and accepted - Methods for analyzing residual risk” 
3) Dr. Pallabi Bhowmick: Post-doctoral Research Associate @ the University of Illinois Urbana-Champaign
Title: "Understanding Challenges & Adaptive Strategies for Bathing & Showering Among Adults with Mobility Disabilities: Insights for Designing a Soft Robotic Showerhead"
4) Dr. Debra Henneberry: Assistant Professor @ Purdue School of Aviation and Transportation Technology
Title: TBA
9:40 a.m. Morning Coffee Break, Sponsored by Fieldwork
10:00 a.m. Lightning Talks (Various)
11:00 a.m. National Opening Keynote Presentation:
Deborah Boehm-Davis, Professor Emeritus, George Mason University
Wayne Gray, Professor of Cognitive Science, Rensselaer Polytechnic Institute
12:30 p.m. Lunch
2:00 p.m. National Panel on AI Tooling
3:00 p.m Coffee Break
3:15 p.m Local Industry Panel: 
Breaking Silos: How UX Researchers and Human Factors Engineers Collaborate Across Teams to Drive Impact 
1) Nohra Murad, Senior Human Factors Engineer @ Baxter International Inc. (Contract) 
2) Will Leidheiser, Staff UX Researcher @ GitLab 
3) Melina Garcia, Senior GenAI UX Researcher @ West Monroe 
4) Rebecca F. Wiener, PhD, Principal UX Researcher @ Newell Brands 
5) Donald Cox, Senior UX Researcher @ Ping Identity
4:15 p.m. Purdue Lab Tours 
1) Envision Center 
2) 4D Scanner at Dudley Hall
5:00 p.m. Poster Session, Reception with hors d'oeuvres, & Closing Remarks